By definition, reputation management is the practice of always keeping a company or personís name in good standing. So much that if any negative news is learned of, there is an active effort to quickly remedy the situation.
The world of reputation is expanding. This is one of the main conclusions of the 12th International Conference on Reputation, Brand, Identity and Competitiveness which was held between May 28th and June 1st 2008 in Beijing. This conference marked the end of an era and the beginning of the next wave in how to create value from reputation. Letís see how the reputation management evolved and what the future of reputation management companies is.
At the first conference in 1996 in New York the discussion was about the concept of reputation. What does it mean? How is it defined? Does it matter? Can it be measured? Is it relevant? The first conference launched a period where scholars and practitioners were focused on defining how reputation was influencing organizations and behaviour between people.
Approaching the year 2000 the field became further defined and the focus became "if and how reputation can be measured". How can we measure something that is intangible? What creates reputation? The conference in Copenhagen in 2000 marked the next phase where the Reputation Institute began to get real measures of corporate reputation. The Institute was able to look at data from stakeholders evaluating the reputation of companies. These data gave a better understanding of what drives reputation and how perceptions are formed.
Today we know what reputation is. It is the trust; admiration, good feeling and overall esteem people have for an organization. Reputation is created by the perception people have about 6 key dimensions: Emotional Appeal, Products & Services, Leadership & Vision, Workplace & Environment, Financial Performance and Corporate Social Responsibility. Strong reputations lead to supportive behavior and supportive behavior leads to improved performance of organizations. The next phase of Reputation Management will focus on two key areas: Reputation Systems and Reputing
For small businesses and other organizations, corporate Internet reputation management allows them to present the best possible image to future clients, investors and other potential business partners. Due to the wide scope of the Internet, malicious or inaccurate information can frequently accrue on news sites, public forums and even image databases. Hiring a professional firm to perform a thorough search engine reputation management service
ensures that the only information that is associated with a particular company is accurate and positive.
Minimizing confusion is only part of the job of search engine reputation management. Imagine a company which has recently launched a new product after having to recall a faulty unit. The recall notices have already been sent to affected customers. Thereís no need for new customers to be notified of the recall. Reputation management online can help emphasize the newsworthy items relating to a company and mitigate the unnecessary events of the past. Thus a reputation management company plays a very important role and has a very bright future.
By using new search engine optimization techniques and a team of professionally trained reputation managers, a reputation management company
provides the best available service in the industry with the newest techniques, applications and devices. With our service, companies can quickly clean up their online image.
When it comes to search engines, they play by a different set of rules. Since Google doesnít rely on contacting humans to verify the source of the information, they instead rely on their algorithm. This algorithm is built on many factors that eventually lead to what you see in the search engine results pages.
Search reputation management is a service that can proactively look for potentially negative news blurbs or comments about a person or company. Once found, an effective campaign is engaged to outrank the negative site with positive reviews, comments, articles and just about any other digital asset available to the company or person in question.
This is the new norm for being in business today. Everyone has an opinion, and not all of them will be positive. By taking on this challenge, the companies that respond when these issues appear will see the benefits not only in better customers and experience, but a boost in the rankings as well. Thus the reputation management company that undertakes and performs such tasks with efficiency has a great future.